American Chemistry Council
CCO
American Chemistry Council
the context
putting an end to plastic waste
The anti-plastic movement and the plastic industry both want the same thing. A world without plastic waste.
Recognizing that “single use plastic” is the epicenter of the conversation, was the key to our solution. When people realize the promise of circularity, the negative perception of single-use plastic could be shifted.
By intercepting and co-opting the energy behind the single-use waste conversation and shifting it to circularity we could
engage, inspire, and move EcoModerates and policymakers from single-use to infinite use.
the idea
from single use
to re use
We created a vision and brand that the American Chemistry Council could rally behind – to end plastic waste through a shared commitment to manufacture, use, and re use plastic in a new and sustainable way by 2030.
the context
putting an end to plastic waste
The anti-plastic movement and the plastic industry both want the same thing. A world without plastic waste.
Recognizing that “single use plastic” is the epicenter of the conversation, was the key to our solution. When people realize the promise of circularity, the negative perception of single-use plastic could be shifted.
By intercepting and co-opting the energy behind the single-use waste conversation and shifting it to circularity we could
engage, inspire, and move EcoModerates and policymakers from single-use to infinite use.
the idea
from single use
to re use
We created a vision and brand that the American Chemistry Council could rally behind – to end plastic waste through a shared commitment to manufacture, use, and re use plastic in a new and sustainable way by 2030.
the context
putting an end to plastic waste
The anti-plastic movement and the plastic industry both want the same thing. A world without plastic waste.
Recognizing that “single use plastic” is the epicenter of the conversation, was the key to our solution. When people realize the promise of circularity, the negative perception of single-use plastic could be shifted.
By intercepting and co-opting the energy behind the single-use waste conversation and shifting it to circularity we could
engage, inspire, and move EcoModerates and policymakers from single-use to infinite use.
the idea
from single use
to re use
We created a vision and brand that the American Chemistry Council could rally behind – to end plastic waste through a shared commitment to manufacture, use, and re use plastic in a new and sustainable way by 2030.
the context
putting an end to plastic waste
The anti-plastic movement and the plastic industry both want the same thing. A world without plastic waste.
Recognizing that “single use plastic” is the epicenter of the conversation, was the key to our solution. When people realize the promise of circularity, the negative perception of single-use plastic could be shifted.
By intercepting and co-opting the energy behind the single-use waste conversation and shifting it to circularity we could
engage, inspire, and move EcoModerates and policymakers from single-use to infinite use.
the idea
from single use
to re use
We created a vision and brand that the American Chemistry Council could rally behind – to end plastic waste through a shared commitment to manufacture, use, and re use plastic in a new and sustainable way by 2030.
