NOVARTIS
CCO
NOVARTIS
the campaign
turn to touch
The Turn To Touch campaign highlights the invaluable role of caregivers in the lives of 6.2 million Americans with heart failure.
Their support and the simple act of touch, combined with Entresto, are enhancing the lives of millions suffering from chronic heart failure, providing hope where treatment options were once limited.
the campaign
turn to touch
The Turn To Touch campaign highlights the invaluable role of caregivers in the lives of 6.2 million Americans with heart failure.
Their support and the simple act of touch, combined with Entresto, are enhancing the lives of millions suffering from chronic heart failure, providing hope where treatment options were once limited.
the campaign
turn to touch
The Turn To Touch campaign highlights the invaluable role of caregivers in the lives of 6.2 million Americans with heart failure.
Their support and the simple act of touch, combined with Entresto, are enhancing the lives of millions suffering from chronic heart failure, providing hope where treatment options were once limited.
the campaign
turn to touch
The Turn To Touch campaign highlights the invaluable role of caregivers in the lives of 6.2 million Americans with heart failure.
Their support and the simple act of touch, combined with Entresto, are enhancing the lives of millions suffering from chronic heart failure, providing hope where treatment options were once limited.






the campaign
heart failure game show
We used the nostalgic style and appeal of a 1970s gameshow to resonate with patients from that era.
We created a 3-minute short to create awareness of the things the actions they can take to help manage their condition through, diet, exercise, and medical adherence.
Viewed more than 6 million times, this light-hearted film struck a chord with our intended audience.




the campaign
meet exercise
It can be intimidating to incorporate physical activity into daily life.
Meet, exercise. You can find him anywhere.
These video shorts showcase our new friend in the most usual of places. Showing you, simple ways to work exercise into most daily activities and promoting a healthier lifestyle along the way.
the campaign
meet exercise
It can be intimidating to incorporate physical activity into daily life.
Meet, exercise. You can find him anywhere.
These video shorts showcase our new friend in the most usual of places. Showing you, simple ways to work exercise into most daily activities and promoting a healthier lifestyle along the way.
the campaign
meet exercise
It can be intimidating to incorporate physical activity into daily life.
Meet, exercise. You can find him anywhere.
These video shorts showcase our new friend in the most usual of places. Showing you, simple ways to work exercise into most daily activities and promoting a healthier lifestyle along the way.
the campaign
meet exercise
It can be intimidating to incorporate physical activity into daily life.
Meet, exercise. You can find him anywhere.
These video shorts showcase our new friend in the most usual of places. Showing you, simple ways to work exercise into most daily activities and promoting a healthier lifestyle along the way.
the campaign
meet exercise
It can be intimidating to incorporate physical activity into daily life.
Meet, exercise. You can find him anywhere.
These video shorts showcase our new friend in the most usual of places. Showing you, simple ways to work exercise into most daily activities and promoting a healthier lifestyle along the way.