FLEX
ECD
FLEX
the context
giving voice to a silent giant
Flex challenged us to give them a voice and create a platform to shape the conversation about smart, connected devices while elevating awareness among C-suite decision-makers, futurists, and prospective customers.
the idea
redefining the Internet of Things
as the Intelligence of Things
We envisioned and created a branded print and digital editorial platform for the relatively unknown manufacturer Flextronics named INTELLIGENCE. Flex led the conversation about the future of technology and our evolving world at key global events, including the World Economic Forum in Davos.
Alongside reporting on the pages of its editorial publication, Flex convened discussions with C-Suite leaders, policymakers, designers, and futurists using INTELLIGENCE as a lens to chart its ambitions and express its opinions about the future of technology.
This allowed this once silent giant to grow its public profile and be seen as a leading innovator.
the context
giving voice to a silent giant
Flex challenged us to give them a voice and create a platform to shape the conversation about smart, connected devices while elevating awareness among C-suite decision-makers, futurists, and prospective customers.
the idea
redefining the Internet of Things
as the Intelligence of Things
We envisioned and created a branded print and digital editorial platform for the relatively unknown manufacturer Flextronics named INTELLIGENCE. Flex led the conversation about the future of technology and our evolving world at key global events, including the World Economic Forum in Davos.
Alongside reporting on the pages of its editorial publication, Flex convened discussions with C-Suite leaders, policymakers, designers, and futurists using INTELLIGENCE as a lens to chart its ambitions and express its opinions about the future of technology.
This allowed this once silent giant to grow its public profile and be seen as a leading innovator.
the context
giving voice to a silent giant
Flex challenged us to give them a voice and create a platform to shape the conversation about smart, connected devices while elevating awareness among C-suite decision-makers, futurists, and prospective customers.
the idea
redefining the Internet of Things
as the Intelligence of Things
We envisioned and created a branded print and digital editorial platform for the relatively unknown manufacturer Flextronics named INTELLIGENCE. Flex led the conversation about the future of technology and our evolving world at key global events, including the World Economic Forum in Davos.
Alongside reporting on the pages of its editorial publication, Flex convened discussions with C-Suite leaders, policymakers, designers, and futurists using INTELLIGENCE as a lens to chart its ambitions and express its opinions about the future of technology.
This allowed this once silent giant to grow its public profile and be seen as a leading innovator.
the context
giving voice to a silent giant
Flex challenged us to give them a voice and create a platform to shape the conversation about smart, connected devices while elevating awareness among C-suite decision-makers, futurists, and prospective customers.
the idea
redefining the Internet of Things
as the Intelligence of Things
We envisioned and created a branded print and digital editorial platform for the relatively unknown manufacturer Flextronics named INTELLIGENCE. Flex led the conversation about the future of technology and our evolving world at key global events, including the World Economic Forum in Davos.
Alongside reporting on the pages of its editorial publication, Flex convened discussions with C-Suite leaders, policymakers, designers, and futurists using INTELLIGENCE as a lens to chart its ambitions and express its opinions about the future of technology.
This allowed this once silent giant to grow its public profile and be seen as a leading innovator.
the results
“simply, it makes the phone ring”
Signature publication, INTELLIGENCE, was launched for the World Economic Forum in Davos, Switzerland, driving attention and business for Flex among key business decision-makers and tech elites.
More importantly, in the client's words, "simply, it makes the phone ring.” The magazine and digital properties drove media and speaking engagements for executives at WEF, Digital Life Design, and beyond.
the results
“simply, it makes the phone ring”
Signature publication, INTELLIGENCE, was launched for the World Economic Forum in Davos, Switzerland, driving attention and business for Flex among key business decision-makers and tech elites.
More importantly, in the client's words, "simply, it makes the phone ring.” The magazine and digital properties drove media and speaking engagements for executives at WEF, Digital Life Design, and beyond.