Medtronic
CCO
Medtronic
the context
renewed partnership
Parkinson’s is a degenerative condition leading to shaking, stiffness, and loss of coordination. Medtronic DBS is a life-changing treatment that allows sufferers to gain control over their tremors and reclaim normal motor functions.
the campaign
enjoy a new lease on life
Embracing a new lease on life, this heartwarming campaign showed how improved movement control gives people with Parkinson’s a renewed ability to be active participants in their own lives by enabling them to renew connections with loved ones and the things they love doing.
the context
renewed partnership
Parkinson’s is a degenerative condition leading to shaking, stiffness, and loss of coordination. Medtronic DBS is a life-changing treatment that allows sufferers to gain control over their tremors and reclaim normal motor functions.
the campaign
enjoy a new lease on life
Embracing a new lease on life, this heartwarming campaign showed how improved movement control gives people with Parkinson’s a renewed ability to be active participants in their own lives by enabling them to renew connections with loved ones and the things they love doing.
the context
renewed partnership
Parkinson’s is a degenerative condition leading to shaking, stiffness, and loss of coordination. Medtronic DBS is a life-changing treatment that allows sufferers to gain control over their tremors and reclaim normal motor functions.
the campaign
enjoy a new lease on life
Embracing a new lease on life, this heartwarming campaign showed how improved movement control gives people with Parkinson’s a renewed ability to be active participants in their own lives by enabling them to renew connections with loved ones and the things they love doing.
the context
renewed partnership
Parkinson’s is a degenerative condition leading to shaking, stiffness, and loss of coordination. Medtronic DBS is a life-changing treatment that allows sufferers to gain control over their tremors and reclaim normal motor functions.
the campaign
enjoy a new lease on life
Embracing a new lease on life, this heartwarming campaign showed how improved movement control gives people with Parkinson’s a renewed ability to be active participants in their own lives by enabling them to renew connections with loved ones and the things they love doing.
the results
enjoy a new lease on life
In the first month of the campaign, engagement and click-through rates outperformed pharma benchmarks by more than 1000%, and seventeen new patients signed up to receive Medtronic DBS treatment.
the results
enjoy a new lease on life
In the first month of the campaign, engagement and click-through rates outperformed pharma benchmarks by more than 1000%, and seventeen new patients signed up to receive Medtronic DBS treatment.