NY Liberty
ECD
NY Liberty
the context
breakaway moment
Who would have known that the next sons of the game of basketball would be daughters? The WNBA and the NY Liberty are igniting a movement that inspires the next generation of women and girls to stand tall in everything they do.
Our challenge was to ignite awareness of the Liberty and drive excitement and attendance during the season's second half.
the campaign
burn bright
“Burn Bright” would become the season’s rallying call in the spirit of empowerment and achievement. We set out to capture the mood, grit, passion, and inspiration behind the spirit of passing the NY LIBERTY’s torch forward.
We partnered with Spike Lee to get the true word out on the street that the Liberty was ready to #BURNBRIGHT to the WNBA Finals.
the context
breakaway moment
Who would have known that the next sons of the game of basketball would be daughters? The WNBA and the NY Liberty are igniting a movement that inspires the next generation of women and girls to stand tall in everything they do.
Our challenge was to ignite awareness of the Liberty and drive excitement and attendance during the season's second half.
the campaign
burn bright
“Burn Bright” would become the season’s rallying call in the spirit of empowerment and achievement. We set out to capture the mood, grit, passion, and inspiration behind the spirit of passing the NY LIBERTY’s torch forward.
We partnered with Spike Lee to get the true word out on the street that the Liberty was ready to #BURNBRIGHT to the WNBA Finals.
the context
breakaway moment
Who would have known that the next sons of the game of basketball would be daughters? The WNBA and the NY Liberty are igniting a movement that inspires the next generation of women and girls to stand tall in everything they do.
Our challenge was to ignite awareness of the Liberty and drive excitement and attendance during the season's second half.
the campaign
burn bright
“Burn Bright” would become the season’s rallying call in the spirit of empowerment and achievement. We set out to capture the mood, grit, passion, and inspiration behind the spirit of passing the NY LIBERTY’s torch forward.
We partnered with Spike Lee to get the true word out on the street that the Liberty was ready to #BURNBRIGHT to the WNBA Finals.
the context
breakaway moment
Who would have known that the next sons of the game of basketball would be daughters? The WNBA and the NY Liberty are igniting a movement that inspires the next generation of women and girls to stand tall in everything they do.
Our challenge was to ignite awareness of the Liberty and drive excitement and attendance during the season's second half.
the campaign
burn bright
“Burn Bright” would become the season’s rallying call in the spirit of empowerment and achievement. We set out to capture the mood, grit, passion, and inspiration behind the spirit of passing the NY LIBERTY’s torch forward.
We partnered with Spike Lee to get the true word out on the street that the Liberty was ready to #BURNBRIGHT to the WNBA Finals.
the results
NY Liberty went all the way to the playoffs
and in just 6 weeks we had over 127 million impressions of earned media coverage and influencer engagement that included Hillary Clinton, Spike Lee, and Arianna Huffington all contributing to sell-out crowds at Madison Square Garden.
and we like to think we contributed in some ways to The Liberty going all the way to the playoffs.
the results
NY Liberty went all the way to the playoffs
and in just 6 weeks we had over 127 million impressions of earned media coverage and influencer engagement that included Hillary Clinton, Spike Lee, and Arianna Huffington all contributing to sell-out crowds at Madison Square Garden.
and we like to think we contributed in some ways to The Liberty going all the way to the playoffs.