Vinfast
CCO
Vinfast
the context
charging into north america
With the global premiere of the hottest electric vehicles out of Vietnam fast approaching, we partnered with VinFast to launch their North American presence and social channels.
the launch
sustainable mobility
Assuming responsibility for strategy, creative direction & community management just 7 weeks before launch, we partnered with VinFast to unveil the brand's history-making 2 new EV models to the world and launch their social channels in North America. Unveiling at the LA Auto Show we enlisted well-known automotive, tech, and lifestyle influencers SuperCar Blondie, Nas Daily, Sunisa Lee, and Mitch Summers to co-create a wide range of content in the spirit of boundless together.
the context
charging into north america
With the global premiere of the hottest electric vehicles out of Vietnam fast approaching, we partnered with VinFast to launch their North American presence and social channels.
the launch
sustainable mobility
Assuming responsibility for strategy, creative direction & community management just 7 weeks before launch, we partnered with VinFast to unveil the brand's history-making 2 new EV models to the world and launch their social channels in North America. Unveiling at the LA Auto Show we enlisted well-known automotive, tech, and lifestyle influencers SuperCar Blondie, Nas Daily, Sunisa Lee, and Mitch Summers to co-create a wide range of content in the spirit of boundless together.
the context
charging into north america
With the global premiere of the hottest electric vehicles out of Vietnam fast approaching, we partnered with VinFast to launch their North American presence and social channels.
the launch
sustainable mobility
Assuming responsibility for strategy, creative direction & community management just 7 weeks before launch, we partnered with VinFast to unveil the brand's history-making 2 new EV models to the world and launch their social channels in North America. Unveiling at the LA Auto Show we enlisted well-known automotive, tech, and lifestyle influencers SuperCar Blondie, Nas Daily, Sunisa Lee, and Mitch Summers to co-create a wide range of content in the spirit of boundless together.
the context
charging into north america
With the global premiere of the hottest electric vehicles out of Vietnam fast approaching, we partnered with VinFast to launch their North American presence and social channels.
the launch
sustainable mobility
Assuming responsibility for strategy, creative direction & community management just 7 weeks before launch, we partnered with VinFast to unveil the brand's history-making 2 new EV models to the world and launch their social channels in North America. Unveiling at the LA Auto Show we enlisted well-known automotive, tech, and lifestyle influencers SuperCar Blondie, Nas Daily, Sunisa Lee, and Mitch Summers to co-create a wide range of content in the spirit of boundless together.
