eyelove
ECD
eyelove
the campaign
eyelove art project
A brand awareness campaign, created for Shire, the eyelove art project celebrates visual wonder while raising awareness about chronic dry eye and the significance of eye health.
Visitors had the opportunity to interact with customized technology that captured their eye colors and transformed them into unique, animated works of art. This interactive experience served as the centerpiece of a 200-foot-long installation at New York’s High Line. Beyond the event itself, a companion web experience and various smaller activations were also available, with the latter traveling for over a year after the initial activation.
the campaign
eyelove art project
A brand awareness campaign, created for Shire, the eyelove art project celebrates visual wonder while raising awareness about chronic dry eye and the significance of eye health.
Visitors had the opportunity to interact with customized technology that captured their eye colors and transformed them into unique, animated works of art. This interactive experience served as the centerpiece of a 200-foot-long installation at New York’s High Line. Beyond the event itself, a companion web experience and various smaller activations were also available, with the latter traveling for over a year after the initial activation.
the campaign
eyelove art project
A brand awareness campaign, created for Shire, the eyelove art project celebrates visual wonder while raising awareness about chronic dry eye and the significance of eye health.
Visitors had the opportunity to interact with customized technology that captured their eye colors and transformed them into unique, animated works of art. This interactive experience served as the centerpiece of a 200-foot-long installation at New York’s High Line. Beyond the event itself, a companion web experience and various smaller activations were also available, with the latter traveling for over a year after the initial activation.
the campaign
eyelove art project
A brand awareness campaign, created for Shire, the eyelove art project celebrates visual wonder while raising awareness about chronic dry eye and the significance of eye health.
Visitors had the opportunity to interact with customized technology that captured their eye colors and transformed them into unique, animated works of art. This interactive experience served as the centerpiece of a 200-foot-long installation at New York’s High Line. Beyond the event itself, a companion web experience and various smaller activations were also available, with the latter traveling for over a year after the initial activation.
the results
eyelove art project
Winner: Best Experiential Marketing Campaign - Digiday Marketing Awards
the results
eyelove art project
Winner: Best Experiential Marketing Campaign - Digiday Marketing Awards